The craft beer revolution is at its peak in a continent like Australia where new pubs and breweries are opening at a high rate. Many towns in Australia have ale trails in every pub or brewery house which was a rare thing in earlier years. Home brewing especially all grain brewing which is highly favored by the people of Australia. Craft beer revolution has had the biggest influence in pubs and breweries because craft beer keeps on producing more ales. Before the craft beer revolution, pubs used to serve tasteless lagers with lots of ice to make sure customers would not notice how blunt the taste was. There was usually one ale in some countries, but lagers were more popular in pubs and breweries. Beer customers ordered lagers more than traditional ales since the traditional ales had a flat sugary taste.
Most pubs or clubs have Tap contracts where influential distilleries buy taps at a club legally to sell their brands of beer. Such actions strain craft beer brewers and home brewers who do not get a chance to sell their craft beers at these clubs. Influential distilleries opt to make new ales to compete with craft beers in the market but produce low-quality beers. Craft beer revolution pushes these companies to producing craft-like ales to compete with the growing market for quality beers. These new ales have the same blunt sugary taste like traditional beers, meaning that the new ales are not popular with customers. New ales from national breweries tend to discourage customers from going to certain clubs, making club owners to make their taps free for local craft beers.
Recent studies show or prove that the craft beer revolution has increased profit margins for club or pub owners. More people are opening distilleries to keep up with the growing demand for good beer or to benefit from huge craft beer sales. Unfortunately, some microbreweries tend to fail since they have poor business planning or even produce low-quality beer or ales. Established brewing companies take advantage of such failing businesses by buying them to expand their companies. Actions like buying failing microbreweries to expand established companies might seem like a dangerous move for the craft beer revolution. However, more customers are used to drinking good quality beers, making sure that craft beer will not experience any losses.
Old factories or companies are struggling to remain relevant since the craft beer revolution is taking all the clients by producing good ales. But old factories have been buying small breweries after noticing how good their beers are or how high their profit margins are. Unfortunately, small microbreweries are increasing, making their chances of failing high. Craft beer is popular seeing that you do not have to own a sensitive tongue to differentiate flavors. Hip hop beers tend to be smooth where they have a specific type of smell which helps addicts to relax. American lagers have so many similarities in their smell or taste with no variety between the ales.
Campus or college students promote the craft beer revolution by hosting parties and holding beer guzzling competitions. Lagers are favored in Super Bowl gatherings, barbeques or even college parties but a balanced IPA is more preferred. A balanced IPA has more flavor or a superior aroma as opposed to light or normal ales. They have better appearances that make them appealing seeing that an IPA has a red, orange, gold or a black array of colors. In bars or clubs draft beers in taps are generally fresher than bottled beers. Draught or draft beers is filtered and pasteurized while craft beers are not filtered or pasteurized with a little yeast.
National factories can easily tell what beers are of good quality, meaning that old factories target small distilleries seeing that craft beers taste better. This proves that craft beer is more expensive than regular beers or regular American ales. Generally, the craft beer revolution has produced more creative flavors for consumers to try which are in high demand. Craft beer enabled individuals to choose their favorite drinks by offering a wide range of alcoholic drinks. Small businesses have gained massive profits from selling good beer by encouraging consumers to buy standard craft beer and ignore marketing tricks from macro-brewers. It is important to support small business owners who are creative with their work.