People usually choose a bar that is famous or at least known by the majority, before a bar gains these loyal customers it has to attract attention especially if it’s a new and there’s heavy competition’s around. To get the recognition you need to succeed in this line of business, spending a few dimes to attract new customers is a priority. Words of mouth are powerful in getting information around but in this generation good publicity in social media platforms will get your bar the hype it needs to earn you your due.
Social media posting is important, regular posting will earn you a small follower that will grow as you become popular with time, get yourself a publicist who will control your image. If it’s a small-time pub, you will have to pay a few influencers to snap pictures of themselves in your new tavern. Once their followers see that post, they will generally storm your bar to get shots of themselves in the same place. This will earn you even larger publicity and your place will be a new cool joint for popular people.
Signature cocktail drink or meal will make it the new talk of the town, once a person likes a particular taste of food or drink. They are bound to spread the news getting you the masses you need to become a success story. Make it different from the others, so to acquire that foreign but good taste, ensure that there isn’t any added ingredients that can be harmful to people’s health or else the bar will be facing a law-suit killing the popularity it might have gained.
Local artists that are loved will pull people in, hire one or two artists that will perform once month, by hiring a well-known DJ will bring all the hype to the new tavern. Getting famous artists can be expensive and sometimes impossible, use the ones available in your local area, but they should have many followers or positive publicity.
Offers are good because humans prefer some things to be for free, getting coupons or having eating contest. Humans will show up in masses either to compete or to watch the contestants shove fistful of food down their throats, the prizes can be a weeks worth of free meals or drinks. Do not fail to give out prices to the winners, if you can afford it pay them using money instead of free meals, that way the contestants are more motivated to compete.
Good pay based on fairness will have your workers gratefully for the pay and the job, when workers are mistreated they can damage your bars reputation by talking ill of your bar/tavern. Make sure the customers are treated with respect, and they’re in a safe place even if a fight breaks out, you can pull the non-fighters out before they are trampled to death. It’s best to have two areas, one for the regulars and one for the VIPs, this will ensure the people who prefer privacy are catered for without the prying eyes of the local people. Taking this in the consideration, the bar will become successful.